Julia Petryk, former Head of PR at MacPaw, discovered a common thread among many international journalists she engaged with a lack of awareness about Ukraine's rich history and its flair for innovation. This realization set a goal for MacPaw, a dynamic team of innovators led by Oleksandr Kosovan, to highlight Ukraine's overlooked contributions to global heritage and technology. This includes everything from its pioneering engineering talents to its world-class scientific institutions.
While Ukraine's IT marvel and the subsequent surge in startups received global acclaim, the historical roots of this achievement often remained unrecognized. The MacPaw team leveraged their varied expertise and, in collaboration with a network of writers, designers, historians, and dedicated personnel at the Kyiv Polytechnic Institute museum, embarked on the "Innovation in Isolation" project. Together, they crafted a narrative linking Ukraine's illustrious IT past with its vibrant present startup scene.
"Innovation in Isolation" is more than a Corporate Social Responsibility project; it's a testament to Ukraine's enduring spirit of invention and collaboration. It's an invitation to explore the depths of Ukraine's tech excellence, nurtured by generations of engineers and innovators, including Oleksandr Kosovan, who inherits his passion from a lineage of engineers.
Dive into the making of "Innovation in Isolation" and witness the collaborative spirit that drives Ukraine's tech sector.